UXR Case Study: Young Adults’ Motivators and Challenges navigating Sexual Health Chatbot, Roo.
- Divya Sd
- Nov 22, 2023
- 1 min read
Why this topic?
Over the last few years, I have dedicated my passion for research to studying the various phenomena at the intersections of sexual and reproductive health and digital health products/interventions. After all, we live in a highly digitalized world. The combination of technology, user experience research and public health outcomes intrigued me.
Research Objectives
The research objectives for this project were:
Understand young adults' thoughts about using Roo to seek sexual health information
Explore when young adults' would use the Roo to seek sexual health information
Identify the pain points of navigating Roo and possible solutions to ease this
Research Plan (Please click the link to view the research plan clearly on Figma)
Findings (Please click the link to view the findings clearly on Figma)
Persona Creation and Empathy Mapping (Please click the link to view the findings clearly on Figma)
Conclusion/Next steps (Feel free to reach out directly for the full manuscript)
From a design perspective, young adults preferred a more mature/less kiddish outlook featuring virtual avatars or visuals that are relatable to them.
From a usability perspective, young adults felt that Roo was easy to navigate but would prefer more reassurance about data privacy and confidentiality.
From a public health perspective, young adults were a little unsure if the information could match their unique sexual health informational needs. Some felt more human conversational dialogues might help. They would instead use Roo as a fact-checker to combat misinformation.
From a disparity perspective, Roo was helpful not only as an informational tool but also as a social support resource.
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